Viscount Northcliffe

Alfred Charles Harmsworth, 1st Viscount Northcliffe (1865–1922), press baron, whose stable of newspapers — especially the jingoistic Daily Mail — were militantly Germanophobic. For the last year of the war, Northcliffe promoted British war aims in an official capacity, as Director of Propaganda in Enemy Countries, although this government role did not inhibit his newspapers from challenging the political and military direction of the war effort.